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Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.

A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...

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書誌詳細
第一著者:	Noor, Shuhaida Md
フォーマット:	学位論文
言語:	English
出版事項:	2004
主題:	P87-96 Communication. Mass media
オンライン･アクセス:	http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf http://eprints.usm.my/47491/
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