Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.

• المؤلف الرئيسي: Noor, Shuhaida Md
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2004
• الموضوعات: P87-96 Communication. Mass media
• الوصول للمادة أونلاين: http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf; http://eprints.usm.my/47491/

A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...