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Public Relations vs Advertising

This study aims to examine and understand the effectiveness and credibility of advertising and public relations in the form of editorial coverage. This study involves three main groups, namely prominent practitioners in public relations and advertising as well as independent party who does not belon...

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書誌詳細
主要な著者:	Ismail, Tengku Adrian, Ahmad, Jamilah
フォーマット:	論文
言語:	English
出版事項:	Penerbit UKM 2015
主題:	P87-96 Communication. Mass media
オンライン･アクセス:	http://eprints.usm.my/48826/1/14949-71859-1-PB.pdf http://eprints.usm.my/48826/ https://ejournal.ukm.my/mjc/article/view/14949
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