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Public Relations vs Advertising

This study aims to examine and understand the effectiveness and credibility of advertising and public relations in the form of editorial coverage. This study involves three main groups, namely prominent practitioners in public relations and advertising as well as independent party who does not belon...

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Main Authors:	Ismail, Tengku Adrian, Ahmad, Jamilah
格式:	Article
语言:	English
出版:	Penerbit UKM 2015
主题:	P87-96 Communication. Mass media
在线阅读:	http://eprints.usm.my/48826/1/14949-71859-1-PB.pdf http://eprints.usm.my/48826/ https://ejournal.ukm.my/mjc/article/view/14949
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