Inbound and Outbound Marketing

• Main Authors: Ab Razak, Norfarahin, Mustafa, Siti Aisyah, Harun, Amran
• 格式: Book Section
• 语言: English
• 出版: Penerbit UTHM 2020
• 主题: T Technology (General)
• 在线阅读: http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf; http://eprints.uthm.edu.my/1850/

Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they ca...