Service quality versus service excellence: a paradigm shift

• المؤلفون الرئيسيون: Kasim, Rozilah, Umar, Muhammad Akilu, Juanil, David Martin Daud
• التنسيق: مقال
• منشور في: American Scientific Publishers 2018
• الموضوعات: HF5410-5417.5 Marketing. Distribution of products
• الوصول للمادة أونلاين: http://eprints.uthm.edu.my/5414/; https://doi.org/10.1166/asl.2018.11680

Service users are continuously recognised as a medium for appraising the level of services provided by the local governments. The achievement of service excellence is dependent upon service user experience which is considered as a mechanism that provides a basis for a paradigm shift from service qua...