The effect of corporate social responsibility activities on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia

• المؤلفون الرئيسيون: Kadhim, Kadhim Ghaffar, Harun, Amran, Othman, Bestoon Abdulmaged, Falah, Falah Saleem, Alfarttoosi, Ali
• التنسيق: مقال
• اللغة: English
• منشور في: Science & Engineering Research Support Society (SERSC) 2020
• الموضوعات: HF1040-1054 Commodities. Commercial products; HM756-781 Community
• الوصول للمادة أونلاين: http://eprints.uthm.edu.my/6321/1/AJ%202020%20%28280%29.pdf; http://eprints.uthm.edu.my/6321/

This study focused on identifying the effect of activities related to corporate social responsibility on customer satisfaction towards hypermarket. In this study, corporate social responsibility activities were investigated based on four dimensions including, community support, environmentally frien...