The effect of corporate social responsibility activities on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia

• 主要な著者: Kadhim, Kadhim Ghaffar, Harun, Amran, Othman, Bestoon Abdulmaged, Falah, Falah Saleem, Alfarttoosi, Ali
• フォーマット: 論文
• 言語: English
• 出版事項: Science & Engineering Research Support Society (SERSC) 2020
• 主題: HF1040-1054 Commodities. Commercial products; HM756-781 Community
• オンライン･アクセス: http://eprints.uthm.edu.my/6321/1/AJ%202020%20%28280%29.pdf; http://eprints.uthm.edu.my/6321/

This study focused on identifying the effect of activities related to corporate social responsibility on customer satisfaction towards hypermarket. In this study, corporate social responsibility activities were investigated based on four dimensions including, community support, environmentally frien...