Lifeguarding the future: unveiling the key influences on life insurance intent in Johor.

• Main Authors: Md. Sahabi, Akma Nasuhah, Che Hashim, Hanini Ilyana, Yaacob, Teh Zaharah, Hasan, Mohd. Zulfabli, Mohd. Lazi, Mohd. Khairul Afzan
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: HD30.213 Management information systems. Decision support systems
• Online Access: http://eprints.utm.my/105232/1/AkmaNasuhahMdSahabi2023_LifeguardingtheFutureUnveilingtheKeyInfluences.pdf; http://eprints.utm.my/105232/; http://dx.doi.org/10.6007/IJARBSS/v13-i12/19877

This study intends to examine the factor that affects customer intention to purchase life insurance in Johor. Insurance price, the demographic of customers, company reputation, and social influence were used as independent variables to examine the impact on the customer intention to purchase life in...