Lifeguarding the future: unveiling the key influences on life insurance intent in Johor.
This study intends to examine the factor that affects customer intention to purchase life insurance in Johor. Insurance price, the demographic of customers, company reputation, and social influence were used as independent variables to examine the impact on the customer intention to purchase life in...
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Main Authors: | , , , , |
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格式: | Article |
语言: | English |
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Human Resource Management Academic Research Society (HRMARS)
2023
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在线阅读: | http://eprints.utm.my/105232/1/AkmaNasuhahMdSahabi2023_LifeguardingtheFutureUnveilingtheKeyInfluences.pdf http://eprints.utm.my/105232/ http://dx.doi.org/10.6007/IJARBSS/v13-i12/19877 |
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