Assessing trust in e-Commerce website based on ranking of trust attributes

• Main Authors: Rusli, Muhammad Rushdi, Che Hussin, Ab. Razak, Mohamed Dahlan, Halina
• 格式: Article
• 出版: World Scientific and Engineering Academy and Society 2010
• 主题: QA75 Electronic computers. Computer science
• 在线阅读: http://eprints.utm.my/id/eprint/22875/

Trust has become one of most importance criterion in order to establish the e-Commerce. Previous study has shown that, there are five most important trust attributes that should be placed in an e-Commerce website. However, consumers may not know about the trust attributes and incapable to search the...