Online consumer’s acceptance of social networking sites as potential shopping’s guide

• 主要な著者: Amin, Muslim, Rezaei, Sajad, Amirinejad, Mehdi, Zainuddin, Muhammad Nizam
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2012
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/35518/1/Muslim2012_OnlineConsumerAcceptanceofSocialNetworking.pdf; http://eprints.utm.my/id/eprint/35518/; https://www.ajman.ac.ae/en/events/the-9th-annual-academy-for-global-business-advancement-agba-world-congress.html

The emergence of social media has significantly altered the strategies that companies use to communicate with customers ( Lee, Xiong, & Hu, 2011). As social media moves from “buzz word” status to strategic tool, more practitioners are developing skills related to this online communication techno...