Improving service quality gap through customer satisfaction in school of postgraduate studies

• المؤلف الرئيسي: Fattahi, Haniyeh
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2013
• الموضوعات: HD30.213 Management information systems. Decision support systems
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/35859/5/HaniyehFattahiMFSKSM2013.pdf; http://eprints.utm.my/id/eprint/35859/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:70026?site_name=Restricted Repository

Customer satisfaction and service quality are important concepts to academic researchers studying consumer evaluations and to practitioners as a means of creating competitive advantages and customer loyalty. The aim of this study was improving service quality gap through customer satisfaction in SPS...