Improving b2c e-commerce trust through social presence factors
In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 出版事項: |
2013
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/47883/ |
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