Website content performance in the tourism industry: a review

This paper discusses the critical content of a tourism website based on the PWTC and eMICA models. The revolution of the digital age has radically changed customer expectations about convenience, speed, price, service, and comparability. To remain competitive in the industry, travel agencies have to...

Full description

Saved in:
Bibliographic Details
Main Authors: Long, Choi Sang, Abd. Rashid, Nor Radhiha, Kowang, Tanowee
Format: Article
Language:English
Published: American Scientific Publishers 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/55820/1/SangLongChoi2015_WebsiteContentPerformanceintheTourismIndustry.pdf
http://eprints.utm.my/id/eprint/55820/
http://dx.doi.org/10.1166/asl.2015.5989
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items