Website content performance in the tourism industry: a review

This paper discusses the critical content of a tourism website based on the PWTC and eMICA models. The revolution of the digital age has radically changed customer expectations about convenience, speed, price, service, and comparability. To remain competitive in the industry, travel agencies have to...

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Main Authors: Long, Choi Sang, Abd. Rashid, Nor Radhiha, Kowang, Tanowee
格式: Article
语言:English
出版: American Scientific Publishers 2015
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在线阅读:http://eprints.utm.my/id/eprint/55820/1/SangLongChoi2015_WebsiteContentPerformanceintheTourismIndustry.pdf
http://eprints.utm.my/id/eprint/55820/
http://dx.doi.org/10.1166/asl.2015.5989
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