Strategic approach to build customers trust in adoption of internet banking in Nigeria

Trust plays a vital role in acceptance and usage of internet banking, hence applying appropriate strategies to build customers’ trust is essential for the service providers. The objective of this study is to investigate the strategies to build customers trust in acceptance and usage of internet bank...

詳細記述

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書誌詳細
主要な著者: Popoola, Naimot Folake, Arshad, Md. Razib
フォーマット: 論文
言語:English
出版事項: JIBC Publisher 2015
主題:
オンライン・アクセス:http://eprints.utm.my/id/eprint/56139/1/NaimotFolakePopoola2015_StrategicApproachtoBuildCustomersTrustinAdoption.pdf
http://eprints.utm.my/id/eprint/56139/
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