Multisensory image as a component of destination image
Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Elsevier Ltd.
2015
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58614/ http://dx.doi.org/10.1016/j.tmp.2015.03.001 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|