The effect of emotional versus rational appeal in advertising on Malaysian consumers purchase intention of hybrid car
Carbon emissions released by automobiles has spurred the invention of hybrid car as a green initiative that may solve one of the world's primary environmental problems. Numerous efforts have been undertaken by the car manufacturers to grab the market attention for hybrid cars. One of the effort...
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| 主要な著者: | , , , |
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| フォーマット: | 論文 |
| 出版事項: |
Asian Research Publishing Network
2016
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/71389/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85009198599&partnerID=40&md5=097054208ce1e2aa1a1d9804ac36a00c |
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