صورة الغلاف

A study towards the relation of customer relationship management customer benefits and customer satisfaction

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون:	Mohammadhossein, N., Ahmad, M. N., Zakaria, N. H., Goudarzi, S.
التنسيق:	Book Section
منشور في:	IGI Global 2014
الموضوعات:	LB Theory and practice of education
الوصول للمادة أونلاين:	http://eprints.utm.my/id/eprint/74703/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958626860&doi=10.4018%2f978-1-4666-7357-1.ch062&partnerID=40&md5=a52ad6a850ef927a753359852a36b5e6
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

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