Website quality of the travel agencies in Malaysia

This paper examined the website quality of travel agencies in Malaysia. The extended Model of Internet Commerce Adoption (eMICA) is used to measure the research objectives. Travel agencies from Johor, the south most state in Malaysia are chosen as research sample in this study. The findings shows th...

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Main Authors: Choi, Sang Long, Wee, Joseph Siong Hii, Tan, Owee Kowang, Goh, Chin Fei, Abd. Rashid, Nor Radhiha
格式: Article
出版: Macrothink Institute 2018
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在線閱讀:http://eprints.utm.my/id/eprint/86772/
http://dx.doi.org/10.5296/bms.v9i1.13114
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