Website quality of the travel agencies in Malaysia
This paper examined the website quality of travel agencies in Malaysia. The extended Model of Internet Commerce Adoption (eMICA) is used to measure the research objectives. Travel agencies from Johor, the south most state in Malaysia are chosen as research sample in this study. The findings shows th...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Macrothink Institute
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/86772/ http://dx.doi.org/10.5296/bms.v9i1.13114 |
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