The new semantics suggested for the marketing mix by millennials

• Main Authors: Zafar, A., Habil, H.
• 格式: Article
• 語言: English
• 出版: Blue Eyes Intelligence Engineering and Sciences Publication 2019
• 主題: P Philology. Linguistics
• 在線閱讀: http://eprints.utm.my/id/eprint/90247/1/AmeenaZafar2019_TheNewSemanticsSuggestedFortheMarketing.pdf; http://eprints.utm.my/id/eprint/90247/; http://dx.doi.org/10.35940/ijrte.B1031.0982S919

This is an auxiliary study dealing with the 4 Ps of the Marketing Mix Model introduced by Robert F. Lauterborn. It focused on the comparative popularity of the components of the Marketing Mix among the contemporary consumers of fast moving consumer goods (FMCGs) produced by Unilever and Proctor and...