Sbibliometric analysis of global research trends on electronic word of mouth using scopus database
Marketers should better understand how customers view and analyze social media eWOM information to facilitate their shopping choices. In particular eWOM seekers may prefer to find more credible sources of assistance when seeking advice on social media; this study is a method to provide a systematic...
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| 主要な著者: | , , , |
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| フォーマット: | 論文 |
| 出版事項: |
Innovare Academics Sciences Pvt. Ltd.
2020
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/90759/ |
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