Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
Purpose: The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic word of mouth (eWOM), destination brand quality (DBQ), destination brand image (...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96345/ http://dx.doi.org/10.1108/JPBM-09-2019-2558 |
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