Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations

Purpose: The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic word of mouth (eWOM), destination brand quality (DBQ), destination brand image (...

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書目詳細資料
Main Authors:	Quoquab, Farzana, Mohammad, Jihad, Mohd. Sobri, Anis Makhillah
格式:	Article
出版:	Emerald Group Holdings Ltd. 2021
主題:	G154.9-155.8 Travel and state. Tourism
在線閱讀:	http://eprints.utm.my/id/eprint/96345/ http://dx.doi.org/10.1108/JPBM-09-2019-2558
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