Neuromarketing in Malaysia: Challenges, limitations, and solutions
Neuromarketing has induced great interest in academia and professionals due to the benefits of this field in providing more accurate information about consumers' unconscious/subconscious responses, which is beyond traditional marketing methods such as questionnaires to improve marketing theory...
保存先:
主要な著者: | , , , , |
---|---|
フォーマット: | Conference or Workshop Item |
出版事項: |
2022
|
主題: | |
オンライン・アクセス: | http://eprints.utm.my/id/eprint/97477/ http://dx.doi.org/10.1109/DASA54658.2022.9765010 |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|