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Neuromarketing research in the last five years: a bibliometric analysis

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools emplo...

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Bibliographic Details
Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Hashem E., Alharthi Rami
Format: Article
Language:English
Published: Cogent OA 2021
Subjects:
HA Statistics
Online Access:http://eprints.utm.my/id/eprint/97546/1/NorZafir2021_NeuromarketingResearchInTheLastFiveYearsABibliometricAnalysis.pdf
http://eprints.utm.my/id/eprint/97546/
http://dx.doi.org/10.1080/23311975.2021.1978620
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http://eprints.utm.my/id/eprint/97546/1/NorZafir2021_NeuromarketingResearchInTheLastFiveYearsABibliometricAnalysis.pdf
http://eprints.utm.my/id/eprint/97546/
http://dx.doi.org/10.1080/23311975.2021.1978620

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