Neuromarketing research in the last five years: a bibliometric analysis
Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools emplo...
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| Main Authors: | , , , |
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| 格式: | Article |
| 语言: | English |
| 出版: |
Cogent OA
2021
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| 主题: | |
| 在线阅读: | http://eprints.utm.my/id/eprint/97546/1/NorZafir2021_NeuromarketingResearchInTheLastFiveYearsABibliometricAnalysis.pdf http://eprints.utm.my/id/eprint/97546/ http://dx.doi.org/10.1080/23311975.2021.1978620 |
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