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A global research trends of neuromarketing: 2015-2020

The growth interesting in discovering the consumers' behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most product...

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书目详细资料
Main Authors:	Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Abuhassna, Hassan, Hasheme, Alharthi Rami
格式:	Article
语言:	English
出版:	University of Piura 2022
主题:	HB615-715 Entrepreneurship. Risk and uncertainty. Property
在线阅读:	http://eprints.utm.my/id/eprint/98717/1/AlsharifAH2022_AGlobalResearchTrends.pdf http://eprints.utm.my/id/eprint/98717/ http://www.scielo.org.pe/pdf/rcudep/v21n1/2227-1465-rcudep-21-01-15.pdf
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