A global research trends of neuromarketing: 2015-2020
The growth interesting in discovering the consumers' behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most product...
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| 主要な著者: | , , , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
University of Piura
2022
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/98717/1/AlsharifAH2022_AGlobalResearchTrends.pdf http://eprints.utm.my/id/eprint/98717/ http://www.scielo.org.pe/pdf/rcudep/v21n1/2227-1465-rcudep-21-01-15.pdf |
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