Online purchase intention of beauty products among women in Perlis

The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, beauty product variety, pricing, product guarantee and subjective norm towards online purchase intention of beauty products among women in Perlis. 384 sets of questionnaires were distributed...

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書目詳細資料
主要作者: Ezaliza, Ibnil Hajar
格式: Thesis
語言:English
English
出版: 2018
主題:
在線閱讀:https://etd.uum.edu.my/7564/1/s819223_01.pdf
https://etd.uum.edu.my/7564/2/s819223_02.pdf
https://etd.uum.edu.my/7564/
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