Relationship between customer's needs of justice, security, self-esteem, and customer delight: mediating effect of customer experience, conceptualization of customer experience in Telekom Malaysia

• 第一著者: Syed Abdul Kadir, Syed Mohd
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2021
• 主題: HF5415.33 Consumer Behavior.
• オンライン･アクセス: https://etd.uum.edu.my/9618/1/s93521_01.pdf; https://etd.uum.edu.my/9618/2/s93521_02.pdf; https://etd.uum.edu.my/9618/

Telecommunication is one of the leading industries in Malaysia. Telekom Malaysia Bhd. is the leader and service provider in this industry besides Maxis and Celcom. This study focused on the Unify services which provide land- line services for households. Delighting customers has been the upmost prio...