Malaysian children’s attitudes towards television advertising

• Main Authors: Abd Ghani, Noor Hasmini, M. Zain, Osman
• 格式: Article
• 语言: English
• 出版: Emerald Group Publishing Limited 2004
• 主题: HD28 Management. Industrial Management; HF5601 Accounting
• 在线阅读: http://repo.uum.edu.my/10689/1/157.pdf; http://repo.uum.edu.my/10689/; http://dx.doi.org/10.1108/17473610410814247

Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers.Outlines the objectives an...