The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in Malaysia

• Main Authors: Nik Mat, Nik Kamariah, Abd Ghani, Noor Hasmini, Al-Ekam, Jamal Mohammed Esmail
• 格式: Article
• 語言: English
• 出版: World Academy of Science, Engineering and Technology 2015
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/15372/1/The-D.pdf; http://repo.uum.edu.my/15372/; https://www.waset.org/Publications/?path=Publications&p=100

The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time.The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services.This is necessary to ensure high demand for local products and service...