The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in Malaysia
The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time.The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services.This is necessary to ensure high demand for local products and service...
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| Main Authors: | , , |
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| 格式: | Article |
| 语言: | English |
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World Academy of Science, Engineering and Technology
2015
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| 在线阅读: | http://repo.uum.edu.my/15372/1/The-D.pdf http://repo.uum.edu.my/15372/ https://www.waset.org/Publications/?path=Publications&p=100 |
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