Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach

• Main Authors: Abdullah, Haim Hilman, Kaliappen, Narentheren
• Format: Article
• Language: English
• Published: MAXWELL Science Publication 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/15715/1/v7-.pdf; http://repo.uum.edu.my/15715/; http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28

The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five...