Advertising and country of origin as key success factors for creating sustainable brand equity
Today’s markets have become highly competitive and challenging, therefore, a careful understanding of the key success factors that may help firms to sustain their brands is very important.In past literatures, it is evident that consumers prefer to purchase brands that provide them with unique val...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Asian Economic and Social Society
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/15716/1/3-202.pdf http://repo.uum.edu.my/15716/ http://www.aessweb.com/journals/5006/July2015?ic=download&id=3128 |
| الوسوم: |
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