Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust

In the business arena, every manager hopes to prolong their business lifespan through customer loyalty. Therefore, it is important to understand the predictor and influence of customer trust in order to strengthen the customer-brand relationship.Customer trust is formed from rational and emotional...

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Main Authors:	Ong, Chuan Huat, Md. Salleh, Salniza, Yusoff, Rushami Zien
格式:	Article
语言:	English
出版:	International Academic Research Journal 2015
主题:	HD28 Management. Industrial Management
在线阅读:	http://repo.uum.edu.my/16136/1/47.pdf http://repo.uum.edu.my/16136/ http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/
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