Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust

• المؤلفون الرئيسيون: Ong, Chuan Huat, Md. Salleh, Salniza, Yusoff, Rushami Zien
• التنسيق: مقال
• اللغة: English
• منشور في: International Academic Research Journal 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/16136/1/47.pdf; http://repo.uum.edu.my/16136/; http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/

In the business arena, every manager hopes to prolong their business lifespan through customer loyalty. Therefore, it is important to understand the predictor and influence of customer trust in order to strengthen the customer-brand relationship.Customer trust is formed from rational and emotional...