Do subjective norms matter in organic food buying intentions in Pakistan?

• 主要な著者: Mohd Shariff, Mohd Noor, Hafeez, Muhammad Haroon, Al-Swidi, Abdullah Kaid, Rafiul Huque, Sheikh Mohammed
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2014
• 主題: HF Commerce
• オンライン･アクセス: http://repo.uum.edu.my/17019/1/40.pdf; http://repo.uum.edu.my/17019/; https://www.ebesweb.org/Conferences/13th-EBES-Conference-Istanbul.aspx

The paper investigates the applicability of theory of planned behavior (TPB) with special emphasis on measuring the direct and moderating effects of subjective norms 012 attitude, perceived behavioral control and buying intention in context of buying organic food.Structured questionnaires were rand...