Strategy development: Driving improvisation in Malaysia

Improvisation is vital for strategy development, but there remains a lack of understanding about this phenomenon.This emerges directly from the insufficient investigation of its drivers and context.This paper extends improvisation research to the unexplored competitive settings of an emerging middle...

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Main Authors: Hodgkinson, Ian R., Hughes, Paul, Arshad, Darwina
格式: Article
出版: Elsevier Ltd 2015
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在線閱讀:http://repo.uum.edu.my/17199/
http://doi.org/10.1016/j.jwb.2015.07.002
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