What factor persuade Malaysians consumer to purchase smartphone?

• المؤلفون الرئيسيون: Mad Lazim, Halim, Sasitharan, D
• التنسيق: مقال
• اللغة: English
• منشور في: UUM College of Business 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf; http://repo.uum.edu.my/17814/; http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...