Examining the impact of customer-to-customer interaction on service experiences: A pilot study
This research focuses on how the design of backpacker hostels influences social interaction among guests and how this could enhance or spoil their service experience. There are opposing views on how different aspects of hostel design and services contribute towards guests’ evaluation of their hostel...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18488/1/MMJ%2019%202015%2077-86.pdf http://repo.uum.edu.my/18488/ http://mmj.uum.edu.my/images/pdf3/vol19mmj/6mmj2015.pdf |
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