Behavioral intention to use knowledge sharing tools: positive and negative affect on affective technology acceptance model
This study examines the affective aspect of the technology acceptance by extending TAM with positive and negative affect as external construct.This research attempts to study on the Knowledge workers that work in the Multimedia Super Corridor (MSC)-status organizations to understand their behaviora...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Conference or Workshop Item |
| اللغة: | English |
| منشور في: |
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/20075/1/KMICe2016%20191-196.pdf http://repo.uum.edu.my/20075/ http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf |
| الوسوم: |
إضافة وسم
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| الملخص: | This study examines the affective aspect of the
technology acceptance by extending TAM with positive and negative affect as external construct.This research attempts to study on the Knowledge workers that work in the Multimedia Super Corridor (MSC)-status organizations to understand their behavioral intention to use the knowledge sharing tools (KS tools) in their day-to-day tasks based on several motivators. KS tools in this research includes collaborative and communicative functions such as email, blog and Facebook. This research proposes Affective Technology Acceptance (A.T.A) Model that hypothesizes Positive and Negative Affect (PA and NA) have impact on Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Behavioral
Intention to accept (BI) KS tools among knowledge
workers in MSC organizations.Positive Affect (PA)
and Negative Affect (NA) are defined as the perception of employees on KS tools that induce
positive or negative affective states when they
interact and evaluate these tools when execute their tasks. |
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