The moderating role of trust in business to business electronic commerce (B2B EC) adoption

• Main Authors: Alsaad, Abdallah K.H., Mohamad, Rosli, Ismail, Noor Azizi
• 格式: Article
• 出版: Elsevier 2017
• 主题: HF Commerce; T Technology (General)
• 在线阅读: http://repo.uum.edu.my/20877/; http://doi.org/10.1016/j.chb.2016.11.040

This paper revisited the role of trust in Business to Business Electronic Commerce (B2B EC) settings in Jordan, using an alternative view on trust suggesting that this variable has a moderating effect rather than having a direct impact on the intentions of firms to adopt B2B EC.An interactionist mod...