Strategy Building and Sustaining Competitive Advantage: A Case Study of Shangri-La Hotels (Malaysia) Berhad

• المؤلف الرئيسي: Abdullah, Haim Hilman
• التنسيق: Conference or Workshop Item
• اللغة: English; English
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/23462/1/NCSC%202015%201%2024.pdf; http://repo.uum.edu.my/23462/2/NCSC%202015%201%2022.pdf; http://repo.uum.edu.my/23462/

This case study focuses on the best strategic initiatives of Shangri-La hotels (Malaysia) Berhad (SHMB) in strategy building and sustaining competitive advantage.It presently owns nine branches, namely Shangri-La's Rasa Ria Resort, Kota Kinabalu, Shangri-La's Tanjung Aru Resort and Spa,...