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Marketing knowledge management, innovation process, learning capability, environmental dynamism and Nigerian SMEs marketing innovation performance

Marketing innovation is crucial to the success of Small and Medium Enterprises SMEs.As SMEs are faced with the challenge of globalization, it is the duty of managers to mobilize internal and external resources, and as well develop resources deployment capabilities.Equally, it is the duty of manager...

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主要な著者:	Muddaha, Garba, Yeoh, Khar Kheng, Sulaiman, Yaty
フォーマット:	Conference or Workshop Item
言語:	English
出版事項:	2017
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	http://repo.uum.edu.my/23681/1/CBMM%202017%2069%2077.pdf http://repo.uum.edu.my/23681/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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