Marketing knowledge management, innovation process, learning capability, environmental dynamism and Nigerian SMEs marketing innovation performance

• 主要な著者: Muddaha, Garba, Yeoh, Khar Kheng, Sulaiman, Yaty
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2017
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/23681/1/CBMM%202017%2069%2077.pdf; http://repo.uum.edu.my/23681/

Marketing innovation is crucial to the success of Small and Medium Enterprises SMEs.As SMEs are faced with the challenge of globalization, it is the duty of managers to mobilize internal and external resources, and as well develop resources deployment capabilities.Equally, it is the duty of manager...