Marketing knowledge management, innovation process, learning capability, environmental dynamism and Nigerian SMEs marketing innovation performance
Marketing innovation is crucial to the success of Small and Medium Enterprises SMEs.As SMEs are faced with the challenge of globalization, it is the duty of managers to mobilize internal and external resources, and as well develop resources deployment capabilities.Equally, it is the duty of manager...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Conference or Workshop Item |
| 語言: | English |
| 出版: |
2017
|
| 主題: | |
| 在線閱讀: | http://repo.uum.edu.my/23681/1/CBMM%202017%2069%2077.pdf http://repo.uum.edu.my/23681/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|